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the Value Added Institute
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THE VALUE ADDED INSTITUTE
The Value Added Institute’s purpose is to assist organizations in developing the corporate culture and the strategic planning required in creating a value added experience system – and providing the education and training necessary to execute your plans.
Our mission is to partner with our clients so they may develop their unique Continuous Compelling Advantage (CCA™), enabling them to execute strategies that will differentiate them from their competitors and break through to become a provider of distinct value for their customers.
The exclusive process we have created is based on tested, proven methods that consistently produce significant, measurable results. Our efforts have assisted organizations in growing sales, retaining customers, reducing employee turnover and expanding market share.
The Value Added Institute’s two founders are the former CEO of a major mutual fund company honored as the “Fund Marketer of the Year”, as well as the author of a revolutionary book that reached the #1 spot on Amazon.com’s list of business bestsellers and successful entrepreneur. The principals of The Value Added Institute don’t just talk business theory – they’ve proven themselves on the front lines as leaders who can execute innovative business strategies that create the results that every organization in any industry desires.
If you would like to see how our programs and consulting might benefit your company, contact us -- we'd love to talk with you about your efforts.
The primary focus of the work of the Value Added Institute is on the development of measurable strategies that create differentiation through value added strategies. This approach enables our customers to enhance their efforts in obtaining and maintaining relationships with High Net Worth clients.
This profitable growth is achieved through Knowledge Building Seminars that teach the drivers essential to the value added approach for acquisition and retention. These seminars are then followed by interactive high content workshops based upon our matrix of Business Development Modules. These modules are augmented by web-based training and professional skill building profiles that dramatically enhance the educational value and retention of the cutting edge material we present.
ABOUT
How do you create continuous compelling experiences (CCE™) that customers want to repeat? How do you grow market share even when your industry is in a down cycle? How do you increase sales during an expanding market? Most importantly -- how do you differentiate your organization so that you build remarkable customer loyalty?
The Value Added Institute is your comprehensive resource -- from management consulting to educational sessions in the field -- to assist you in building the solutions and systems to create the value added, compelling experiences that clients crave. |
PRINCIPLES
Research clearly shows the following two trends:
- Product focus is no focus. Customers care less about your project and more about the total experience of doing business with your organization. Yet, most companies focus on the product or service they provide -- often to the detriment of the customer experience.
- Mind share precedes market share. You must attract the attention and interest of prospects if you hope to convert them to customers. However, most organizations do not make the most of their abilities to connect with their customers.
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ELEMENTS
There are a myriad of elements to the total value added experience that will provide a continuous compelling advantage (CCA™) to your organization.
Seven of these elements are found in the "abilities" upon which your customers will evaluate your business: "access-ability", "approach-ability", "reli-ability", "customize-ability", "deliver-ability", "remark-ability", "enjoy-ability" ™.
The Value Added Institute to enable your organization to create the corporate culture necessary to deliver these "abilities" to your customers. |
STYLE
To say that "style matters" does not insinuate the lack of the importance of substance. Yet, in many industries there are multiple competitors that can deliver performance - the differentiating factor is the style and manner in which performance is realized and implemented by the customer. People buy from people with whom they like to do business.
The Value Added Institute has several unique instruments to measure and analyze the specific abilities of your team to construct compelling experiences (CCE™) that customers want to repeat. These proprietary profiles provide the statistical, scientific analysis necessary to make informed decisions regarding the improvements that need to take place to execute the "value added experience" at the client's level. |
TRAINING
In addition to our comprehensive consulting work, the Value Added Institute provides a wide array of educational sessions to inform, motivate and enhance the performance of your organization.
With a cadre of presenters unmatched by any organization -- many of whom are members of the "Speakers Hall of Fame" -- addressing a variety of compelling subject matter regarding customer relationships, the Value Added Institute is prepared to provide your organization with multiple-day training sessions, half-day/full-day seminars and conference keynote presentations. |
CONTACT
The Value Added Institute
info (at) valueaddedinstitute.com |
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